Yesterday at the Belgian Drupal User Group (DUG) I presented the E-mail Marketing Framework module, also known as EMF. EMF is a Drupal module that makes an abstraction of the APIs of newsletter or e-mail marketing services like MailChilmp, Campaign Monitor, ... Think of it as the Wysiwyg module for e-mail marketing.
E-mail Marketing was developed based on the observation that most of these services like MailChilmp, Campaign Monitor, ... have kind of the same functionality. So EMF focusses on the UI and other functionality and leaves the actual hard work (subscriptions management, ...) to a plugin module. By writing a plugin module for your own mailing service you can immediately enjoy all functionality provided by EMF on your own site.
Still not clear? Watch my presentation:
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Very nice job. Now if you can convince the other developers to use this API, then we will really be talking.
EMF looks promising at first glance... but with next to zero documentation, pretty hard to implement it. I don't quiet understand how so much potentially great material winds up in contrib with little/poor, or in this case, no documentation.
I personally hope that at some point, proper documentation becomes a prerequisite for contributing anything.
Very nice job. Now if you can convince the other developers to use this API, then we will really be talking.
Klinkt zeer veelbelovend!
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