Yesterday at the Belgian Drupal User Group (DUG) I presented the E-mail Marketing Framework module, also known as EMF. EMF is a Drupal module that makes an abstraction of the APIs of newsletter or e-mail marketing services like MailChilmp, Campaign Monitor, ... Think of it as the Wysiwyg module for e-mail marketing.
E-mail Marketing was developed based on the observation that most of these services like MailChilmp, Campaign Monitor, ... have kind of the same functionality. So EMF focusses on the UI and other functionality and leaves the actual hard work (subscriptions management, ...) to a plugin module. By writing a plugin module for your own mailing service you can immediately enjoy all functionality provided by EMF on your own site.
Still not clear? Watch my presentation:



